Our story
How we got our start?
With years of experience in the manufacturing and exporting business, we launched Dream In Reality in 2002 in Birminham UK. In 2012 DIR Salon Furniture opened its doors to the US Market, conveniently located in Brooklyn, New York which also serves as the main distribution hub for the Americas.
What makes our product unique?
DIR, your best source for the finest salon & spa furniture in the world. Our comprehensive line of spa, beauty, and medical equipment is expertly crafted by designers based in the UK, where they turn their knowledge of the European salon scene into every exquisite detail with unparalleled artistry
Why we love what we do?
We love what we do! We love the level of standard and unparalleled unique designs that we incorporated in our finished products. Lastly, we are good at what we do and that's the reason why we love what we do. Dream In Reality!