With insights from plastic surgeons, plus ingredient and skincare expertise from dermatologists, IT Cosmetics creates problem-solving products!
IT’s Skin Loving!
Every IT Cosmetics formula—whether it’s makeup or skincare—is made with skin-loving ingredients that nourish all skin types.
IT’s Confidence Building!
IT Cosmetics exists to empower YOU to feel your most confident. Our mission is to make the world more beautiful through our products, our actions, and our belief that everyone is beautiful and deserves to feel their most beautiful.
IT’s Developed with Plastic Surgeons & Dermatologists
Developed with plastic surgeons’ insights and dermatologists’ ingredient and skincare expertise, IT Cosmetics creates problem-solving, skin-loving formulas.
IT’s Our Story!
Founder, Jamie Kern Lima, couldn’t find products that addressed her beauty concerns, including sparse brows and redness, so she partnered with plastic surgeons and dermatologists to create them. That’s when IT Cosmetics and Jamie’s mission to empower everyone to feel their most beautiful was born!
IT Gives Back!
Since 2011, IT Cosmetics has donated more than 40 million dollars in product to the Look Good Feel Better program.
MATTE-TO-SATIN EYESHADOW - The Naturally Pretty Essentials palette features six full-size shadows that, with a tap of the bonus Transforming Hello Light shade, turn from matte to radiant satin for a total of 13 eye-opening colors!
MUST-HAVE MAKEUP - Discover your most naturally pretty eyes with this must-have palette that's perfectly sized to go wherever you go. Ideal for any occasion, all of the high-pigment, long-wear shades make your eyes come alive!
ANTI-AGING INGREDIENTS - Developed with plastic surgeons and infused with hydrolyzed collagen, real silk, peptides, and proprietary No-Tug Technology, each talc-free shadow glides on beautifully to brighten your eyes and smooth your lids.
BEAUTY TIP - Apply the Transforming Hello Light shade above and underneath your brow bones, and to the inner corners of your eyes, to highlight your features and create a beautiful, eye-opening look!
HOW TO APPLY - To turn any eyeshadow from matte to radiant satin, dip your favorite IT Cosmetics brush into your choice of matte shadow, then tap it into the Transforming Hello Light shade & apply. Shades can be worn wet or dry, as shadows or liners.