LipSense is the premier product of SeneGence and is unlike any conventional lipstick, stain or color. As the original long-lasting lip color, it is waterproof, does not kiss-off, smear-off, rub-off or budge-off. Create your own color palette by combining shades. Your customized look will last even longer and your lips will stay moist and plump with LipSense Moisturizing Gloss. Dehydrated and damaged lips are no match for the moisturizing ability of Shea Butter, a natural ingredient used as the base for the many textures of LipSense Glosses. Moisturizing glosses improve the longevity of LipSense Liquid Lip Color. With Ooops, mistakes are gone. A simple swipe will erase application errors or remove your long-lasting LipSense at the end of the day. Instantly removes LipSense. No rubbing or other products needed. Change your LipSense shade with your outfit or completely remove at the end of the day.