Olay’s classic Active Hydrating formulas, with key anti-aging and hydrating ingredients, are designed to deliver long-lasting moisture for healthy, younger-looking skin.
Active Hydrating Formula
Olay Active Hydrating Moisturizing Lotion replenishes skin with long-lasting moisture for a beautifully smooth complexion all day long. Olay’s classic beauty lotion provides 48 hours of moisture while deeply hydrating to replenish skin and reduce the appearance of fine lines and wrinkles. It’s non-greasy formula soothes dry skin without clogging pores–revealing a soft, supple and healthy-looking complexion.
Hydration: As you age, it’s essential to keep skin deeply hydrated throughout the day to maintain a youthful and smooth complexion. Olay’s Active Hydrating collection provides powerful and long-lasting hydrating benefits key in strengthening skin’s ability to retain moisture for a nourished, refreshed and energized look.
The original pink fluid history: A truly transformative moisturizer, Olay Active Hydrating Moisturizing Lotion’s classic formula has helped millions of women, all over the world, soothe dry skin with long-lasting hydration for over 60 years.
Lightweight formula: Active Hydrating Moisturizing Lotion is designed for all skin types: dry, normal, oily and combination. It has a light and non-greasy formula that is dermatologically tested and non-comedogenic –– so it won't clog pores.
Cleanse, treat, moisture regimen: Active Hydrating Moisturizing Lotion is the last step in your daily skincare regimen. Its deeply hydrating formula leaves skin hydrated and provides long-lasting moisturization. Use Olay cleansers and treatments before applying moisturizer. Can be used morning, before applying makeup, and at night.
Provides 48 hours of moisture to smooth, soothe and restore dry, dull skin
Deeply hydrates for 48 hours of moisture to reduce the look of fine lines and wrinkles
Formulated with aloe and chamomile to gently soothe and restore dull, dry skin with 12 hours of moisture
Hydrates to firm and restore skin while you sleep with up to 48 hours of long lasting moisture
Hours of moisturization
48 hours
48 hours
12 hours
48 hours
Discover More Collections from Olay
Regenerist formulas, with key anti-aging ingredients like amino-peptides, are engineered to regenerate surface skin cells and deliver visible, transformative results for younger-looking skin.
Total Effects formulas, with nourishing ingredients like vitamins and antioxidants, give seven benefits in one to help nourish and balance for healthy-looking skin.
Luminous formulas, with advanced tone-correcting ingredients like niacinamide and glycerin, are designed to visibly brighten skin and even tone.
The Olay Eyes Collection is specifically formulated for the delicate eye area to fight virtually every eye concern: dark circles, puffy eyes, fine lines and under eye wrinkles.
Give skin 48 hours of moisture with Olay Active Hydrating Cream Moisturizer. It’s formulated to deliver long-lasting hydration to soothe dry skin and fight the appearance of fine lines and wrinkles. This hydrating and oil-free face moisturizer is non-greasy and replenishes skin with essential moisture without clogging pores – helping to restore skin back to natural beauty. By Olay
Cream moisturizer restores dry skin with 48 hours of long-lasting moisture
Actively hydrates to help smooth skin & fight the appearance of fine lines & wrinkles