Skin care visionary Paula Begoun founded our company with one goal—help women uncover the truth about skin care. Over 35 years ago, she set out to discover which products would actually transform skin’s appearance and health and which were just fluff. True to that legacy, Paula’s Choice Skincare formulates effective products rooted in scientific research and backed by real results.
Beauty Begins with Truth
Since 1995 we’ve been questioning ingredients, following the facts and standing up for the consumer, because you deserve products that work exactly as they claim to. We do the research and formulate smart, efficacious products that transform skin of all ages and types for the better.
Smart Beauty Philosophy
You deserve smart skin care choices—minus all the hype. Our philosophy? Smart Beauty. Because the products you use should work and be good for your skin, no exceptions. Our formulas are effective, safe and backed by cited research we share with you along the way.
Smart. Safe. Effective. Fragrance-free. Cruelty-free. Non-Irritating. Made in the USA.
Small changes in product size & weight lead to lower carbon emissions.
We created Compact by Design to identify products that, while they may not always look very different, have a more efficient design. With the removal of excess air and water, products require less packaging and become more efficient to ship. At scale, these small differences in product size and weight lead to significant carbon emission reductions.
Here are a few of the many ways products can qualify:
ANTI-AGING BODY TREATMENT: Finally, a lotion that delivers the anti-aging ingredients of a facial treatment to the whole body. Diminishes the appearance of uneven skin tone hydrates, improves texture, combats discoloration, and restores resilience for visibly smoother, firmer-looking skin.
ADVANCED MOISTURIZING FORMULA: Paula's Choice Retinol Skin-Smoothing Body Treatment is a nearly weightless formula that goes on silky smooth; never greasy. Antioxidant vitamins C &E go deep to boost skin's youthfulness from head to toe, while shea butter & evening primrose oil instantly nourish skin for a softer, supple look & feel.
SKIN TYPE: This lightweight lotion is suitable for all skin types including normal, oily, combination & dry.
Paula's Choice products are made with YOUR SKIN in mind. Whatever your skincare concern, whether dryness, acne, fine lines, or sensitive skin; we've got a treatment line for you. The search for amazing skin care ends here. Finally, you found it.
Paula's Choice Skincare makes products that work. No fragrance, no parabens, no fluff. Just effective, science-backed formulas that target any concern from wrinkles to breakouts.