that's an interesting observation. they spend a lot of money advertising. and they "pass it on" to the customers for a higher price. but it doesn't mean their quality is bad.

they're somewhat in the realm of "tech" clothing - like lululemon (a lot of ads), or outlier and mission workshop (very few ads). i'd say as long as they have a good warranty, i would give them a shot. but if for a similar price point, i'd rather go with outlier.