Not necessarily high income. Many folks I know with rugs like this are regular people in the suburbs and they used to belong to grandparents. They didn't used to cost so much 50-100 years ago. But! I have seen them literally rolled up and left in the street in rich neighborhoods for people to take. 2 in the last month! (I don't have room or I would've taken them) Often furniture is left out the same way. If you have a high end area take a drive or stroll through at 3-4pm. I don't know why but it's the magic hour in our town.