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TheDarkFantastic t1_iry17re wrote

Reply to comment by [deleted] in Which of the international clothing brands have durable quality? by _SlowRain_

Thanks for this. Way better than calling them my cool pants

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Goldie1822 t1_iry4vjm wrote

It’s pronounced “cool”

It’s on their branding and decals, stickers, etc.

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7007001 t1_iry6ag3 wrote

Are we talking about kühl?

It's German and the ü is kind of an elongated eww sound. The L is also very soft. It sounds more like Keww - uhh - l

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