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coldfootwpulses t1_iy1nzg2 wrote

Reply to comment by home_cheese in Zojirushi SM-KHE48. Used daily for 6 years. Retains heat better than a Yeti, fewer $$$. by home_cheese

it's almost part of their philosophy. they've only been around for over 100 years (since 1918).

They make some of the greatest products in the world - rice cooker, water boiler, indoor electric grill and mugs, but they kinda refuse to flood the market with advertisement, just quietly enjoying their success and continuously improving their products.

by the way, their customer service is absolutely amazing - if you lose a cap, they'll ship you one for free (even if you tell them it's your fault). if you suspect their product is defective, they'll go through troubleshooting with you and once confirmed defective, they'll give you a new one.

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home_cheese OP t1_iy1uiv2 wrote

And if I remember correctly the name translates something like Elephant Mark, or Seal. Something like that. Strength, integrity, familiarity and other attributes associated with the Elephant.

I should really look this up before blabbing but I'm fairly certain of that meaning behind the name.

I can really respect the idea of not advertising and getting your name out as much as possible. Just make the best stuff.

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