I personally think Columbia is like a borderline dollar store of outdoor clothing. Ive used their stuff over the years, (Mountain Hardwear was head and shoulders above them). Their fishing shirts pill all over the place, their fleece is low grade compared to even TNF and other "lifestyle" brands. And for true outdoor adventures, the technology is just not there. I bought my mom a Columbia fleece jacket, she was in her 80s, good for grocery store shopping, etc.

I just can't support them at all anymore.

BILF for me would be more like a Tilley hat. I'm going on 25 years with mine. That was before they moved manufacturing overseas though.