I used to work for a company that made consumer products. At the beginning of the product cycle, the marketing people would tell us they needed, say, a $4.99 item, a $7.99 item, 2 $14.99 items and a big $49.99 item. That comes from the retailers. From there, everything is developed to meet that price point and the required margins for us and the retailer. I’ve literally sat in meetings where they cut out the one thing that made the product special just to save a nickel on the ex-factory cost. Then they wonder why it didn’t sell.