Site is definitely built for the higher lines.

To me it's about the hand of the fabric, the staple of the cotton, and knowing that the people who work in the manufacturing process are paid well. I do have higher priced sheets than Frette, but they're an excellent entry point to premium bedding.

I can't afford that for my short term rental where I am not in control of the usage (I've had to many sheets destroyed by stranger's hair dye or people laundering improperly), so the Pinzon sheets are good budget percale while still being a pleasant user feel.