Frette is really nice. I stayed at a fancy hotel years ago and was like "what are the sheets and pillows!?!". I got home and ordered Frette sheets and Pacific Coast goose down pillows. Then upward spiraled. (A joyful expensive tornado of beautiful sleep).

I stand by the Pinzon percale though. They last really well, can be boil cleaned, and the hand improves over time. I think they're under $50 a set, but I do recommend hot washes over 165F. I know people are into cold wash now, but hot on white cotton bedding is best for the feel and removing any factory chemical finishes.