There's a premium associated with luxury products that is strictly associated with brand recognition and brand cache.

You can often find smaller brands with comparable quality without having the upcharge for celebrity endorsements, tv commercials, golf tournaments, huge management overhead, pensions, etc.

You can get some good values there and even better ones on the secondary market.

This is especially true for clothing, mattresses, furniture, and similar items. Main drawback is that it requires you to gain a lot of knowledge in those areas so you can discern the gems from the junk.