Ok, now what if you were part of an interracial couple and you posted a picture of you and your partner having just gotten married, smiling for the camera. And then a white supremacist social media account retweets it saying “Look at this marriage that happened today…” And suddenly you and your partner find yourself getting nasty messages and threats.

The white supremacist account merely reposted it telling people to take a look. Are you saying that you are at fault here because you posted the original content?

The account knows what it’s doing. It’s sharing things to rile up its audience. That should be obvious. Context IS content, and context includes audience and purpose.