Husky logo represents our flagship state school, not the state. Also I personally don't like when states use license plates for plastering their tourism mottos. I am from the state! Besides, our current design stands out from surrounding states and benefits from the fact that it hasn't been changed in so long since everyone has it. Just look at New York. There are 3 wildly different design iterations floating around. Nobody knows what to picture when they think of New York plates. I know that beautiful simple blue gradient a mile away, though!