Just putting in a plug for one of the online brands, OkiOki. I am in love with our bed and it came all rolled up vacuum packed in a box delivered straight to our house. I couldn't believe it. They have a risk free 365 day trial and free returns. They come in soft, firm and two kinds of hybrid. We got the OkiFlex which is amazingly comfortable but still supportive and has a really awesome keep-cool fabric. I'm a 3/4 turn side/stomach sleeper and it's just what I needed. The King OkiFlex is $950. I know this sounds like a commercial, I'm just really happy with it! We've had it about 2.5 years now and I still say, "Oh, hello bed. You understand me" every time I lay down. 😂