Here's my NXcam projector. Should be the same from everything I looked at. First pic is 9" from wall with a 4 1/2" wide image. Second pic is 25" from wall with a 12" wide image. You can't zoom the projected image. Distance dictates size. I played around with a couple of crappy magnifying lenses and with the right combo and decent quality lens you could throw a little image a lot further. It was upside down but you can always feed it an upside down image and it will project right side up.