Well As you might have noticed from the video I'm not from the US so plaster adhesive really doesnt say anything to me. But there exist a product that is used for putting drywall on concrete walls. In sweden its called gipsputs but I don't know what its called in the US, maybe plaster adhesive? Its sounds about right. The method for using it just clotting on the wall in big patches and then pressing the drywall to the wall.