This is short-sighted and capitalistic.

https://www.lifewire.com/usb-c-vs-lightning-5206813

When a market leader has such a high adoption rate (monopoly-like) that's when innovation stops. That's what lightning and apple have.

USB-c protocol came out in 2012, the same year that apple lightning hit the market. Lighting was better than anything currently on the market, but usb-c was designed to be so much better, and to be a standard.

If anything, apple FAILED to innovate on charger tech. Otherwise they would have had an answer to the industry standard usb-c by now.

Don't get fooled by capitalist retorhic. Innovation can happen in socialist markets also. Look into the Bi-Pin connector to see a historical analog to this phone power charger fight today.