Yeah, I don't get this. If they are after the people with money they mostly live in Cities where the sky is so light polluted that nobody even looks at it anymore.

In low earth orbit this thing will zip around the earth super fast. So if you wanna see it you will have to look at an app that tracks the orbits of satellites around the earth. Not exactly convenient.

This is more of a Marketing PR stunt for bragging rights. They will have to run ads on TV to remind people they are advertising in Space.