The following submission statement was provided by /u/lughnasadh:

Submission Statement

Astrobiotic and Intuitive Machines are the two others aiming to launch in 2023.

If all these companies succeed it will mean landing payloads on the moon will be as cheap as 10's of millions of $/€, perhaps as time goes on at the lower end of that estimate. I can see lots of takers for these missions. Academic institutions across the globe must be a market worth hundreds of millions a year at these prices. Not to mention the world's different space agencies sub-contracting out missions.

I wonder how a commercial lunar economy can take off on its own? It strikes me that governments will have to seed the first billions. But how many - 10's or 100's of billions?

Please reply to OP's comment here: https://old.reddit.com/r/Futurology/comments/yatny5/next_month_japanese_company_ispace_will_become/itcsmng/