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StaleCanole t1_itmb3v9 wrote

Milk alternatives already make up 16% of the entire market for milk. And the offerings are diverse - soy milk, oat milk, flax milk, various nut milks. They fit different flavor profiles, and offer different advantages/disadvantages each other and cows milk, but all are better for the environment than cow milk.

All this is to say I fail to see anything particularly innovative about NotCo's version. I'm glad Kraft/Heinz is entering the market - they see the writing on the wall - but i think this is a marketing piece.

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the_bear_paw t1_itmf22j wrote

The takeaway for me is that heinz is seriously thinking about removing the unnecessary animal products as sources for their food where they can. Not only will this save them money, its better for the environment, and also, it would act as a proof of concept for other giant companies to do the same. At the end of the day, if it tastes exactly the same then this is an incredibly good thing all around.

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Freshiiiiii t1_itold21 wrote

Personally I like the taste of not milk better than any of the others I’ve tried (other than maybe soy milk which I’d give it a tie with)

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StaleCanole t1_itq4eic wrote

You know, i thought the same but of new varieties are hitting the market. I think the veauty of it is we dont have to think of milk as a one size fits all kind of solution anymore. Ive found a creamer mix which finally approaches dairy half and half( and Silk’s new unsweetened oak/soy blend with 8 grams of protein is the best milk i’ve ever had for cereal, dairy or not.

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EveInGardenia t1_itorznt wrote

My husband is allergic to dairy, nuts, oats, soy, wheat and corn- it is the only milk alternative (outside of coconut/flax/hemp milk 🤢) that we have found! And I personally think it’s the only milk alternative to hold a candle to dairy milk. Can’t even tell in coffee. I’m sad to see people be so dismissive of this brand because it’s been a lifesaver in my household

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StaleCanole t1_itq3ywr wrote

Oh no- i’m not dismissive of this out of hand.

The beauty in dairy free milk alternatives is exactly the variety. I use a soy/almond blend for cereal and a nutty/oat blend for coffee. They each have their pros and cons, and im sure kraft’s will have find its niche in the market.

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