Viewing a single comment thread. View all comments

thisischemistry t1_itv05ik wrote

Reply to comment by NekuraHitokage in Move over, diesel: Ohio gets ‘first of its kind’ renewable gas station by redingerforcongress

Calling something "clean" is a relative term. Pretty much everything is "dirty" in some sense but it can be less so than earlier methods. This idea is more "clean" than what it supplants. There are also ideas that are more "clean" than this one, but which aren't ideal at this time.

To be fair, here's what the article said:

> However, a CEFC spokeswoman added it would be open to taking on additional local fleets interested in trying the cleaner fuel.

They didn't call it "clean", just "cleaner". Yes, the company is named Clean Energy Fuels Corporation so that's a bit misleading but I can forgive it since that's a marketing thing. Calling them Cleaner Energy Fuels Corporation doesn't really ring as well.

4

NekuraHitokage t1_itv1kmn wrote

That's what they say in an article, but all any consumer will ever see is their name and their marketing claims.

Marketing can't just be written off an forgiven, it's the only "education" on the subject matter some people ever get. They're happy to tell a newsperson the truth because they know the average person rolling up and filling their tank didn't read it. They saw "BIOCLEAN!" and heard some marketer say "We're trapping methane and turning it into fuel, keeping the methane out of the atmosphere and helping to fight climate change!"

Then they go in thinking "wow, isn't this great. I'm doing my part!" All the whioe we ignore the CO2 emissions for another 20 years because it's "not as bad" and most people don't realize it's even producing CO2.

Then you have to tell people this beautiful clean coa- sorry, methane they've been burning is actually bad now and they need to stop. Now you're trying to wrest the wheel in a direction we could have been driving in 20 years ago, but someone's marketing team came up with a real good pitch and bent the truth just so.

It isn't marketing. It's lying.

1