I agree he doesn’t need another $30 million, which was my point that it’s pocket change to him.

The transparency over “why”’is just what are people willing to pay? if people will pay $100/month they’ll charge that, if people won’t pay anything then they can’t charge anything. Some people think Twitter is worth a lot to them and they’ll pay but others, like me, wouldn’t pay a dime for Twitter as it currently exists. They will pick a price point that they believe will maximize their revenue. They just don’t know what that is at the moment so numbers are all over the place.