It's not. It is propaganda for keeping the definition of Truth™ out of your hands and under the control of the wealthy. So their video of Saddam Hussein gloating over having done 9/11, no Saudis involved, no sirree, they're American allies, and his plan to acquire WMDs and use them in another attack on America would be 'real' and the Jeffery Epstein blackmail tapes would be 'deepfakes'.