femmestem t1_izcg1y5 wrote on December 8, 2022 at 2:07 AM

Reply to comment by Niliks in Ben & Jerry's owner may launch ice cream made from cow-free dairy | The potential rise of lab-grown milk could result in amazing advances in the world of ice cream by chrisdh79

Brave Robot is one of the first companies to partner with Perfect Day to incorporate yeast derived milk protein. The more dairy-based products to adopt it, the faster Perfect Day can achieve economies of scale and drive the price down.

Besides, they have limited selection and I didn't care for any of it. Maybe a well established ice creamery can really nail it.

classicbj t1_izd8042 wrote on December 8, 2022 at 6:13 AM

Perfect Day owns Brave Robot. (Used to work there)

femmestem t1_izdbpyq wrote on December 8, 2022 at 6:58 AM

Thanks for sharing. The testimonial on Perfect Day's website is misleading.

> Thanks to our partnership with Perfect Day, Brave Robot is one of the fastest-growing new brands in the ice cream category. > Paul Kollesoff, Co-Founder Brave Robot

Upon further research, Urgent Company was spun off from Perfect Day to focus on consumer goods, whereas Perfect Day is a business-to-business model. Urgent owns Brave Robot, but you're effectively right that it's not the same as a major brand partnering with Perfect Day.