This is a pretty decent description of what Big Tech already does.

Consider the cost of developing and maintaining software that companies like Google and Meta provide to people at no cost. Consider the cost of producing entertainment products like professional sports that are provided by networks at no cost because dollar value is found in advertising.

Economics and forward thinking companies have already learned that fundamental unit of value isn't promise of labor or goods, but choice. This was understood when advanced economies transitioned from producing goods to services. UBI is just another way of allowing low friction choice. UBI is not just entirely compatible with capitalism but is the end state of capitalism.

The barrier isn't propaganda or capitalism. The barrier is that people and by proxy, elected government, don't understand this.