I don't mind ads, but the kind of ads and the placement matters. They abused their advertising privileges and hurt their own brand reputation in the process. It was a foolish move! Similar regulations and content quality from TV should have made it to internet much faster, but many only half ass invested and their websites reflected the unprofessional and even dangerous state that kind of bad decision making produces. They get what they deserve on that one. Media has to earn it's reputation, not get special treatment.