From the article

>The coming decade will see a resurgence in lunar exploration — including dozens of missions and plans to establish permanent bases on the Moon. The endeavours pose myriad challenges. Among them is a subtle, but fundamental, question that metrologists worldwide are working to answer: what time is it on the Moon?

Also form the article

>Representatives of space agencies and academic organizations worldwide met in November 2022 to start drafting recommendations on how to define lunar time at the European Space Research and Technology Centre of the European Space Agency (ESA) in Noordwijk, the Netherlands.
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>Decisions must be made soon, says Patrizia Tavella, who leads the time department at the International Bureau of Weights and Measures in Sèvres, France. If an official lunar time is not established, space agencies and private companies will come up with their own solutions, she says. “This is why we want to raise an alert now, saying let’s work together to take a common decision.”