Agreed - and I know its just some stupid motivation quote that isn't meant to be applied to every situation - but I do think this kind of shit subtly and covertly normalizes the idea that giving up implies failure and that failure is the absolute worst possible outcome. Giving up means you tried something, which is 100% better than the alternative (assuming that trying something wasnt like...heroin). I feel like as a 30 year old, my entire generation (myself included) is so horrified to fail that it creates this pervasive sense of apathy - and this is solidified through social media which only highlights personal and professional successes.

And to your point, it suggests that giving up is always a poor choice - when in reality, where youre putting your efforts is equally, if not more, important as the effort itself. I could try my entire life to be a jockey but Im 6'5" and that shit just isnt going to work. Giving up that dream is the absolute best thing I could do.

Again, I realize Im over analyzing a facebook meme-level quote but it needs to be said that failure is proof that you tried and I think that's worth celebrating.

The important thing here is context. The lack of context is what kills this.