The odd thing with this is the examples used in the post all rely on external accountability, which I'm a big fan of because I'm lazy. On top of that, they're all job related.

Its much easier for me to show up to work and to do my job than it is for me to do the dishes. If I don't show up for work I can not continue to pay my rent or eat.

However, I pay for a physical trainer because if I don't show up to the gym I waste money and let my trainer down.

Both are different types of external accountability and the latter is kind of a replacement for internal motivation.

I don't know where I'm going with this, but I agree that the post is confusing.