IDK. It's pretty important to me what my co-workers, friends, family, and neighbors think of me. Even the people who provide services to you. It's all important what they think of you.

if they think you're a jerk, a failure, an idiot, etc. it'll have an outsized effect on your relationship with those people.

I read way too much into this. Is this really just saying "don't be afraid of failure"? That's much easier to say.