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RamsesThePigeon t1_jc4bky8 wrote

That's a great response. Thank you!

As a writer who has encountered similar challenges, I've taken to making comparisons between fast food and chef-prepared meals: Yes, you can get something from McDonald's in as much time as it takes you to groan out an order and swerve past the pickup window, and yes, the FDA has reluctantly classified the menu options there as "probably food," but you won't get nearly as much enjoyment, nourishment, or satisfaction out of the experience as you would from eating a dish that was prepared by a devoted and attentive professional.

If I feel the need to be less snarky, I just say that it's "bespoke" writing.

That brings me to my follow-up question: You mentioned that you specialize in "fast, effective writing," but "effective" can mean very different things in the contexts of different projects. How do you guarantee (or prioritize, at least) speed when effectiveness requires a slower pace, as with – to quote you once more – "your wacky aunt's self-published book," for example?

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unemployedprofessors OP t1_jc4t9gp wrote

That's another great question. Pragmatically, as in, as a business, we guarantee effectiveness by offering revisions, refunds in certain cases, and we work hard to try and understand what our clients want and need on a general level. Most of the time, they have pretty specific, transaction-oriented goals in mind and that is where our domain expertise comes in handy.

From the writing perspective, a lot of effectiveness has to do with understanding goals and managing expectations. I don't do the wacky aunt crackpot ebooks anymore.

Apparently this post was deleted and we have no idea why :( so I'm not even sure this comment will go through, but I do appreciate your thoughtful questions.

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