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cadenhead t1_j847l1n wrote

I grew up in Texas where Mexican vanilla had such a legendary reputation people going to Mexico were always asked to bring some back with them. How did you decide on using Madagascar vanilla for your cookies and what has it been like to obtain vanilla from that country?

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freiheitfitness t1_j84aclw wrote

Because it is cheaper to buy vanilla from Madagascar.

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cadenhead t1_j84gpa0 wrote

A cookie made from ingredients sourced only because they were cheapest probably wouldn't be very good.

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freiheitfitness t1_j84inn2 wrote

And that is exactly why OP’s business failed. They lost 2 million dollars marketing a value product to a luxury consumer.

Marketing 101: set clear expectations.

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cadenhead t1_j84ldmo wrote

If you think cookies don't have luxury customers, you must not have been to a Crumbl yet.

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begreen622 OP t1_j84jh0u wrote

Madagascar vanilla is the most expensive by far.

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sooprvylyn t1_j84b7gv wrote

Its also better tbh. Mexican vanilla is over-rated

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begreen622 OP t1_j84fitg wrote

I researched vanilla and in the end it came down to the fact that I am willing to pay the price. I'm always researching to find the best and test it. (it can make a difference)

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