freiheitfitness t1_j84aclw wrote
Reply to comment by cadenhead in IamA entrepreneur who sold his house on the ocean to bake chocolate chip cookies. Today, 11yrs & $2.5million later we're at the end of the road. by begreen622
Because it is cheaper to buy vanilla from Madagascar.
cadenhead t1_j84gpa0 wrote
A cookie made from ingredients sourced only because they were cheapest probably wouldn't be very good.
freiheitfitness t1_j84inn2 wrote
And that is exactly why OP’s business failed. They lost 2 million dollars marketing a value product to a luxury consumer.
Marketing 101: set clear expectations.
cadenhead t1_j84ldmo wrote
If you think cookies don't have luxury customers, you must not have been to a Crumbl yet.
begreen622 OP t1_j84jh0u wrote
Madagascar vanilla is the most expensive by far.
sooprvylyn t1_j84b7gv wrote
Its also better tbh. Mexican vanilla is over-rated
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