begreen622 OP t1_j84g3bo wrote
Reply to comment by cadenhead in IamA entrepreneur who sold his house on the ocean to bake chocolate chip cookies. Today, 11yrs & $2.5million later we're at the end of the road. by begreen622
It actually wasn't too hard. His secret was serving his cookies fresh and still warm. Judy and I began baking at home and tested in Farmers Markets around L.A. We actually greatly improved his cookie by employing butter and higher quality chocolate chips. Judy and I tested for weeks and weeks and found that the real "truth" of a chocolate chip cookie is discovered about 36 hours after baking.
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