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cadenhead t1_j84gpa0 wrote

Reply to comment by freiheitfitness in IamA entrepreneur who sold his house on the ocean to bake chocolate chip cookies. Today, 11yrs & $2.5million later we're at the end of the road. by begreen622

A cookie made from ingredients sourced only because they were cheapest probably wouldn't be very good.

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freiheitfitness t1_j84inn2 wrote

And that is exactly why OP’s business failed. They lost 2 million dollars marketing a value product to a luxury consumer.

Marketing 101: set clear expectations.

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cadenhead t1_j84ldmo wrote

If you think cookies don't have luxury customers, you must not have been to a Crumbl yet.

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