Generally people at the ground level who make media (games, art, film, music) understand and agree that this usage of AI is unethical, it's laypeople and executives who don't. Having first hand experience of how much time and skill goes into honing your craft makes it easier to realize how truly fucked up it is that the content is being stolen, and for those who haven't spent the time they like it because it lets them pretend that they have those skills that took us literally tens of thousands of hours of learning and practice to gain. They like that feeling of being an "artist", the praise and pride that comes with it, and they don't like when it's pointed out that they aren't skilled and they aren't creative but instead they just know how to optimize search engine terms. Saying the AI generators using work without permission is theft (it is), it means we're calling the people who use it thieves, and they get defensive and don't want to hear it.

It's just NFTs all over again, the difference this time is that to participate in the unethical behaviour you don't need money so it's more appealing to the general public and they refuse to push back like they did before. For non-artists who understand the problem with it, thank you for being empathetic.