For the PhD: It will allow you to delve deeply into the technical and theoretical aspects of machine learning and artificial intelligence, and may open up more opportunities for academic and research positions. It will also give you the chance to work on original research and make contributions to the field.

For the masters: It focuses on using data to solve real-world problems. It may be a good choice if you are more interested in applying machine learning and AI techniques to solve practical problems and want to start working in the field as soon as possible.

It may be helpful to research the job market in your area and see what types of positions are available and what qualifications they require. This can help you make a more informed decision about which degree program is right for you.