I agree, whole foods is about money but they market food that is sourced from less fucked up places. Pure speculation, but I don't imagine that it will do shit to the industry on the whole, there will be a market for the stuff abroad if nothing else. However it will absolutely impact the local eateries and pounds as the folks that "summer in Maine" have enough money to give a shit about environmentally sound sourced foods and if they hear about WH not carrying it then they are likely to skip it when they up in summer. And locals either cant afford it, are sick of it or only buy a roll or two a year anyway.