He was a very kind, unassuming man, actually. But he was also the lead singer in one of the biggest bands in the world. When we shot the video it was around the time he had just been diagnosed too, so his energy was lower. The shoot was very private, which was great, so we had time to hang out and drink tea. The film was ultimately directed by a friend of mine, Dexter Fletcher, and I thought he handled it beautifully. Rami ia also a pal of mine and I thought he smashed it.