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kingjaffejaffar OP t1_j28kpjl wrote

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DiaDollasignPora t1_j290oyh wrote

Ok so I was able to review it. (I haven’t gotten deep into IG marketing for a while, so my knowledge may be a bit dated. I would recommend looking into music marketing for IG via YouTube to get the up to date nuances but I grew my following by 250 in 6 months in 2016. Short form videos Tiktok is the current way to get the most out of social at them moment.)

So the first thing that can be done better is posting on a schedule (as close as realistically possible for you guys.) it’s hard to make sure you have 3 posts hitting at the exact same time everyday. They make tools for timing out your posts, hootsuite is a good piece of software for blasting out posts at a certain time. You can set up everything in advance (like Sunday or whatever day is slow for the person who primarily runs the social.) shoot for one post a day in the beginning, anything consistent is better than inconsistentcy. Use your insights to see whenever your followers are online the most and try to hit those times / days. There is a recommended amount and what that is currently I am unaware of. (7 videos a week would be optimal, but you can offset that with photos as long as you have one per day at the peak times based upon your insights.)

Video will always out perform photos. Everyday of the week this is true, it gives people something to watch and short form videos are the way to go. The most liked piece of content was whenever y’all were having the pre show burger. Because it was funny when he said “bussin” right at the end. This is good because it shows you what people like that y’all are capable of doing. So I’d say make more funny or goofy videos. The good news is you are in a band so more heads are better than one to brain storm this.

I would make a metric ass load of videos ahead of time. By doing this you can upload to something like hootsuite, whatever software you choose. So that way it makes posting a lot easier and it will do the time released posting.

Also y’all aren’t utilizing the power of hashtags. Whether the post is a photo or video I would recommend adding 5 relevant hashtags per post. Don’t worry about deleting past posts just do it on future posts. (I would give examples but Reddit is in markdown so I can’t use hashtags to show you but I am sure y’all know what those are.) The tags put your content in the search and it makes it easier for people to find you, and whenever people are browsing certain tags and see the videos/photos and like it. It drives traffic to you videos / photos.

The best way of adding hashtags is in paragraph form. It is smooth and people seem to prefer this over adding them at the end of your post.

The bold is an example, since Reddit is written in markdown a hashtag ends up being a title lol so I am trying to avoid that. avoiding markdown Reddit hashtag bold

^this is the way I primarily did it and nothing is wrong with it. The first method takes some getting used to but this is an alternative way of doing it as well. USE THEM HASHTAGS, that is a easy free win for you guys!!

The next suggestion is upgrading the quality of the videos. Image quality is great. What I am mainly referring to is your live performances. If one of y’all has a portable recorder with XLR, or 1/4 inch input / output. I would see if venues will let you patch into the main output. You don’t need a studio quality mix, but something to help clean out the sound of the room a bit. This could help you improve the quality of live videos. It is still the sounds of you guys performing, but you can go back in post and edit the video by overlaying the sound in a video editing software. Then I would post those slightly shortened videos whenever y’all perform. It would greatly improve the quality of your overall video and it will have good returns. If no one has a portable recorder, a prograde one should run $500 -750. Anything above that is because you want it not because it’s any better per se. It just has features the purchaser wants. Ask the house engineer if he/she would set that up when y’all do sound check, and then press record before your set. (Not all will allow this but it’s always worth a shot.) and even if you can still post what you can when you can. But if the opportunity to do this is there, utilize this!!

I have heard your recorded music on Spotify. The quality is there you are a talented bunch and the work y’all put in shows.

To answer your original question this is 100% user error , your product is Great! You don’t know what you don’t know. This should help you out regardless of the fact that I haven’t been active on IG. I would recommend studying up on music marketing on IG / Tiktok. You will get alot of this repeated but you will get some new techniques that I am unaware of.

You have 200+ followers this is a great start. Don’t miss a day and post what y’all can, they will tell you crazy numbers but remember corporations have people who’s job is to handle social so just do what y’all can. If you do this I can guaran-fucking-tee in 6 months you will see exponential growth and staying consistent in a year you will be flabbergasted.

DO NOT FUCKING BUY FOLLOWERS. This will dilute your numbers when trying to gauge things.

If there is anything that I can clarify just shoot me a message I am more than happy to help.

Sorry about the long ass post please excuse all spelling and grammar issues! 😉Good luck

Edit: Whenever I was saying new comer in the post with that rude ass, it was meaning to some form or facet. I can tell y’all know how to play instruments, but y’all may be new to social media marketing. Sorry if that was taken the wrong way. People like him have discouraged countless others and I can’t stand that shit.

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kingjaffejaffar OP t1_j293s7a wrote

There is lots of good information here. I really don’t understand the hashtags. That may be a big issue with user error. As for videos, that’s been a huge struggle since only one of us has a remotely decent camera phone and it’s tough to be performing and manning the camera. Would it be worth our while to hire someone occasionally for that? We’ve done it for a couple shows, including our most recent one, but I keep having issues with the video being out of sync with the audio when I try to download it (It works right when streaming). Editing video is my kryptonite.

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DiaDollasignPora t1_j2950nn wrote

Screenshot that info and read it when you can so you never lose that stuff. It’s there for your benefit. Share it with your band mates because it may help split the responsibility a bit.

If any of you has a girlfriend or a family member or a friend that can handle the phone that would be fantastic. But a professional will always give the best result it just costs. If cost is of no consequence, hire a pro and see if they will handle the video edits for y’all.

Fiver may have people that do audio synchronization. Look for someone with a good reputation (some of them people don’t know what they are doing on the low end so you have to sift through shit.) but that is a cost effective way of doing it and if y’all find someone on there that does good work stick with them.

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