not killing but heavily skewing

people aren't "being told" now any more now than they were with radio

but the game has completely changed

connectivity has completely bypassed the original structure

now, some obscure Soundcloud artist can go viral if the popular person at school plays it at their party etc and then everyone links it to their friends

and at the same time, a 12-year-old girl can have the same favorite song as a 24-year-old dude

or a band that's been around for decades can get a bump from TikTok

we're in a wild west, "cats and dogs living together" era of music

there always has been, and will always be, an influential dominant consensus of some sorts with music

before it was controlled by music execs, now it's completely random and everything is up for grabs