For one, way way back in the Don Kirshner's Rock Concert era (way way before mtv) they were producing discrete thematically relevant videos for individual songs. Don Kirshner's Rock Concert was the only place to see music video at the time and most of it was concert footage with album tracks dubbed over, which was pretty underwhelming after a while. Meanwhile, DEVO was producing and releasing humorous, smart and well edited and produced videos made for each individual song! Their music sounds deceptively simple, but is actually very sophisticated and often technically difficult to actually play! I am admittedly biased because I've loved them 4 ever! Edited.