In the old days? To handle requests from the local media for a variety of stories, such as covering the school play, science fair, elementary school event, exceptional students and access for sporting events. Also to inform news agencies of said stories, be a spokesperson for the school in the event of a crisis or emergency, coordinate interviews with principals or the superintendent.

These days? Run interference so none of the admins or elected officials have to speak to the press. And even then, they usually hide, too. Trump’s taught everyone that ignoring the media and taking offense to anyone who DARES to question an elected or appointed official is perfectly fine and should come with no consequences. School boards in PA, many of which have always been hives of power-hungry Karens and Kens, are on steroids now.