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nittanylion t1_jd2fsmp wrote

It's just a stupid move. Instead of viewing it as a promotion that bought them customer loyalty, they determined it was too costly and decided to alienate their most loyal customers rather than reevaluate their model.

This is a sign of a business on its way out. All they're doing is sending more people to Axemann, Robin Hood, HVBC, and Antifragile.

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Viperlite t1_jd2isbf wrote

A grandfathering policy for long-time, existing customers with a new annual membership for new club members probably would have been the way to go, with increasing menu prices to stem the losses from the 15% discount. That might also encourage fencesitters to join the club under the new terms.

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