It really does seem like manufacturers trying to get into retail often doesn't go well.

I'm in a completely different manufacturing industry, we've dipped our toes into first-party distribution and we just cannot manage to do it profitably. It's just such a completely different skillset that our organization isn't set up for.

Similar story with Andersen windows. Manufacturing is fine as far as national brands go, but the Renewal by Andersen sales arm is totally predatory.

I really don't know about Trek's internal setup, but if it's anything like what I've seen elsewhere, there are targets set by the higher ups, with healthy incentives for the Sales Dept to him them, which leads to unsustainably aggressive behavior.