bumblesnatcher t1_jdci9uj wrote on March 23, 2023 at 12:42 PM

Reply to comment by PeonSanders in Casked or kegged? 'New English' brewery hopes to open in Rolfe Square by July by cowperthwaite

I've worked in craft beer for over a decade, consumers don't actually like the option of choice. Humans are creatures of habit, we'll try new things but stick to what we know is safe and we'll like.

PeonSanders t1_jdctwbc wrote on March 23, 2023 at 2:10 PM

Your entire industry in the us exists because people were fed up with lack of choice, and don't stick to what they know is safe and what they will like.

bumblesnatcher t1_jdcwnm1 wrote on March 23, 2023 at 2:29 PM

They were fed up with lack of flavor, but craft beer is and has been less than 20% of the market. People still just want Budweiser or other macro lagers. IPA has dominated the market for over 30 years. I'm not saying diversity isn't great, but the average consumer won't order something they're unfamiliar with, it's just basic sociology.