FYI for the people in the thread commenting about the contrast / legibility - they “don’t know how dark the state will be allow it to be” yet. They are literally asking people to vote on close up shark vs full shark: https://www.facebook.com/atlanticsharkinstitute/posts/we-are-really-excited-to-share-that-the-state-of-ri-has-approved-the-atlantic-sh/1265619897313714/

And it does seem like the shark institute is handling the design, they had someone paint the shark, etc, 3M probably just handles production.

Edit: I also agree, not enough laser beam